Make emotional connections in person

We stage your messages

Creative, surprising, attention-grabbing, with lasting effect

Behind every successful event there is a a strong concept. We use the latest in live communication to create unique experiences with gripping emotions and provide lasting impressions. We're right there by your side from the initial idea to the actual event and tell your story! Strategic brand understanding, business acumen, and perfect operational implementation are a matter of course for our event professionals. We offer a full range of services: original concepts, consultancy, event creation and design, planning and production, project management and realisation, and even follow-up and ROI analyses. Individual services, such as supporting programmes and participant management, complete our portfolio.

Full service

Live communication

We develop engaging brand events, embedded in sophisticated marketing concepts. Our experienced project managers work closely with you to ensure that every single component of the event fits!


Create unforgettable experiences, cultivate your contacts, and increase the motivation of participants through shared memories! We organise incentives with and without a sport element: targeted, brand-oriented messaging with lasting impact.

Participant management

Our innovative participant management with automated process flows and optimised planning processes make your event more efficient and guarantee a consistent, professional external image for your brand.

Inspiring events

"Even though I have seen a lot - today, was just awsome! Congratulations on a very special birthday and such great event guys who really did an amazing job!"


Helmut Markwort, journalist and media manager

about the event on the 60th birthday of Uli Hoeness

Events organised by FC Bayern Tours

UEFA Champions League 2018/19

Fun and excitement in Amsterdam

UEFA Champions League 2018/19

Football on the banks of the river Tejo

Audi Summer Tour 2019

With FC Bayern Munich to the States

UEFA Champions League 2018/19

Stunning athomsphere in Anfield Stadium

DFB Cup Finals 2019

Berlin calling

Kick-Off Event HRG Sports Europe

Team incentive

Golf tournament and charity event

HRG Sports Europe Golf Trophy

Your direct contact to our event experts

from FC Bayern Tours

P: +49 (0)89 219 090 933

E: events(at)